作为中国第一家同时拥有元宇宙线上和线下展览的画廊艺术中心，位于普陀区M50的意大利普麟元艺术机构正在元宇宙潮流艺术领域不断探索。跨越现在与未来、科技与艺术之间的界限，探索消费元宇宙的鲜活应用场景。
Proverse Italia art center located in M50 Putuo District, as one of frontier Metaverse art center ,Proverse Italia have both online and offline exhibitions ,is devoting in exploring the field of metaverse Pop art. Crossing the boundaries of present and future, technology and art, utilizing the scenarios of the metaverse to provide comprehensive applications in modern art. 近日，微软亚洲互联网工程院、昆山高新区科技局、欧盟商会、中科院、长三角产业基金等访问了意大利普麟元艺术机构。微软亚太研发集团首席产品总监缪玉峰先生介绍了微软元宇宙世界观，详细介绍了微软工业元宇宙方面，人类和AI共同协作，如何使用数字技术设计、构建、运营和优化物理系统 促进工业企业降本增效。在消费元宇宙板块，微软对当前VR、AR、MR技术在当代艺术中的应用做了深入的调研，并倾听了数字艺术品领域在当前二级市场流转的痛点、市场潜力和远景。中科院教授、经济学专家、导师梁磊先生交流了数字中国背景下的文化数字化领域，产业基金如何赋能数字艺术品二级市场的合规交易。 Recently, Microsoft Asia Internet Engineering Institute, Kunshan High tech Zone Science and Technology Bureau, European Union Chamber of Commerce, Chinese Academy of Sciences, Yangtze River Delta Industry Fund visited Proverse M50 Art Center. Mr. Nick Miao, Chief Product Director of Microsoft Asia Pacific R&D Group, introduced the Microsoft Metaverse overview and provided a detailed introduction to the collaboration between humans and AI in the Microsoft Industrial Metaverse, how to use digital technology to design, build, operate, and optimize physical systems to promote cost effective solution in industrial enterprises application. In the consumer metaverse sector, Microsoft conducted in-depth research on the current applications of VR, AR, and MR technologies in contemporary art, and listened to the breakthrough points, market potential, and prospects of digital art in the current secondary market. Dr. Liang Lei, a professor at the Chinese Academy of Sciences, economics expert, and mentor, discussed how industrial funds can empower compliant trading in the secondary market of digital artworks in the field of cultural digitization. 
微软亚太研发集团首席产品总监缪玉峰先生、昆山高新区科技局肖副局长欢迎意大利普麟元艺术机构有机会访问微软亚洲互联网工程院、昆山高新区，共同探索文化艺术展示、交易的更多形式，促进文化艺术产业向数字化转型，在数字经济赋能实体产业发展的创新实践中共治共建，走得更深更远。Mr. Nick Miao, Chief Product Director of Microsoft Asia Pacific R&D Group, and Deputy Director Xiao Yu, the Science and Technology Bureau of Kunshan High tech Zone, welcome Proverse Italia M50 to visit Microsoft Asia Internet Engineering Institute and Kunshan High tech Zone, jointly explore more forms of cultural and artistic exhibition and cooperation, to build and promote together in the innovative practice of empowering the development of physical business industries, museum and tourism industry. 作为数字艺术品的先驱发行方，意大利普麟元艺术机构负责人Gabriele Fezia范嘉雷博士提出，本地客户更加倾向于获得线下权益和对应的实物,希望微软这样的跨国企业能特别针对亚太市场的消费习惯，来构筑微软消费元宇宙的应用场景和生态，在数字艺术品流通领域，能有机会拓广和M50, 东方国际等的平台合作。
As a pioneer publisher of digital artworks, Architect Gabriele Fezia, GM of Proverse Italia pointed out that local customers are more inclined to obtain offline rights and corresponding physical objects. He hopes that multinational companies like Microsoft can specifically target the consumption habits of the Asia Pacific market to build the application scenarios and echo system of consumer metaverse, shall explore to expand Cooperation between Microsoft and M50, Oriental International .
